Academic Structures
Programme Academic Structure for 2017 - 2018, BSc Marketing, Innovation & Technology
This information is provisional & subject to change.
Year 1 Core Modules:
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| EF113 | Introduction to Microeconomics | 5 | Semester 1 | 95 | 5 | 1 |
| EF114 | Introduction to Macroeconomics | 5 | Semester 2 | 100 | 0 | 1 |
| HR204 | Communication Skills | 5 | Semester 1 | 0 | 100 | 1 |
| MG101 | Introduction to Marketing | 5 | Semester 1 | 60 | 40 | 1 |
| MG114 | Marketing of High Tech Products & Innovations | 10 | Year long | 50 | 50 | 1 |
| MG115 | Market Feasibility Research | 10 | Year long | 50 | 50 | 1 |
| MG116 | Creativity & Discovery | 5 | Semester 2 | 0 | 100 | 1 |
| MT118 | IT Skills & Software Tools for Managers | 5 | Semester 2 | 0 | 100 | 1 |
| PS129 | Modern Technology 1: Eng. Trans.Elect. Pwr. | 5 | Semester 1 | 100 | 0 | 1 |
| PS130 | Modern Technology 2: Elect.&Comms. | 5 | Semester 2 | 100 | 0 | 1 |
Year 2 Core Modules:
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| AC115 | Management Accounting for Decision Making | 5 | Semester 1 | 90 | 10 | 1 |
| AC116 | Financial Accounting for Decision Making | 5 | Semester 2 | 90 | 10 | 1 |
| BE109 | Introduction to Biotechnology | 5 | Semester 1 | 0 | 100 | 1 |
| BE209 | The Biotech Industry | 5 | Semester 2 | 0 | 100 | 2 |
| CA259 | Data Analytics for Marketing Applications | 5 | Semester 2 | 75 | 25 | 1 |
| EE233 | Computer & Communication System Technologies | 5 | Semester 2 | 0 | 100 | 1 |
| MG211 | New Product Dev. & Innovation Studies | 5 | Semester 1 | 0 | 100 | 1 |
| MG302 | International Marketing | 5 | Semester 1 | 70 | 30 | 1 |
| MG308 | The Changing Consumer | 5 | Semester 1 | 70 | 30 | 1 |
| MG329 | Digital Marketing | 5 | Semester 2 | 0 | 100 | 1 |
| MG339 | Sales Strategies | 5 | Semester 2 | 50 | 50 | 1 |
| MT211 | Distribution & Channel Mng. | 5 | Semester 1 | 0 | 100 | 1 |
Year 3 Core Modules:
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| MG350 | Intra | 60 | Autumn Semester | 0 | 100 | 2 |
Year 3 Optional Modules -
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| AC116A | Financial Accounting for Decision Making | 5 | Semester 2 | 90 | 10 | 1 |
Year 4 Core Modules:
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| CA468 | Digital World | 5 | Semester 1 | 50 | 50 | 3 |
| EF327 | High-Technology Entrepreneurship | 10 | Year long | 0 | 100 | 1 |
| MG328 | Marketing Management & Planning | 10 | Year long | 0 | 100 | 1 |
| MG330 | Information Technology in Society | 5 | Semester 2 | 0 | 100 | 1 |
| MG331 | Innovation, Marketing & New Tech. Foresights | 5 | Semester 2 | 0 | 100 | 1 |
| MG333 | Marketing Communications | 5 | Semester 1 | 100 | 0 | 1 |
| MT301 | Business Strategy | 10 | Year long | 50 | 50 | 1 |
| MT314 | Project Management | 5 | Semester 1 | 60 | 40 | 1 |
| MT319 | Advanced Spreadsheet Modelling for Business | 5 | Semester 2 | 30 | 70 | 1 |
Year 4 Optional Modules -
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| MT400 | Business Summer School | 10 | Year long | 0 | 0 | 2 |
| UM405 | Uaneen Non-Contributing Module | 5 | Year long | 0 | 100 | 1 |