Academic Structures
Programme Academic Structure for 2019 - 2020, BSc Marketing, Innovation & Technology
This information is provisional & subject to change.
Year 1 Core Modules:
Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
---|---|---|---|---|---|---|
EF113 | Introduction to Microeconomics | 5 | Semester 2 | 100 | 0 | 1 |
EF114 | Introduction to Macroeconomics | 5 | Semester 1 | 80 | 20 | 1 |
MG101 | Introduction to Marketing | 5 | Semester 1 | 60 | 40 | 1 |
MG114 | Marketing of High Tech Products & Innovations | 10 | Year long | 0 | 100 | 1 |
MG115 | Market Feasibility Research | 10 | Year long | 0 | 100 | 1 |
MT118 | IT Skills & Software Tools for Managers | 5 | Semester 2 | 0 | 100 | 1 |
PS130 | Modern Technology 2: Elect.&Comms. | 5 | Semester 2 | 0 | 100 | 1 |
SB101 | Enterprise 101 | 7.5 | Year long | 0 | 100 | 1 |
SB102 | Critical Thinking for Business | 5 | Year long | 0 | 100 | 1 |
SB103 | Business 101 | 2.5 | Semester 1 | 0 | 100 | 1 |
Year 2 Core Modules:
Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
---|---|---|---|---|---|---|
AC115 | Management Accounting for Decision Making | 5 | Semester 1 | 90 | 10 | 1 |
AC116 | Financial Accounting for Decision Making | 5 | Semester 2 | 100 | 0 | 1 |
BE109 | Introduction to Biotechnology | 5 | Semester 1 | 0 | 100 | 1 |
BE209 | The Biotech Industry | 5 | Semester 2 | 0 | 100 | 2 |
CA259 | Data Analytics for Marketing Applications | 5 | Semester 2 | 60 | 40 | 1 |
EE233 | Computer & Communication System Technologies | 5 | Semester 2 | 0 | 100 | 1 |
MG211 | New Product Dev. & Innovation Studies | 5 | Semester 1 | 0 | 100 | 1 |
MG302 | International Marketing | 5 | Semester 1 | 70 | 30 | 1 |
MG308 | The Changing Consumer | 5 | Semester 1 | 0 | 100 | 1 |
MG329 | Digital Marketing | 5 | Semester 2 | 0 | 100 | 1 |
MG339 | Sales Strategies | 5 | Semester 2 | 0 | 100 | 1 |
MT211 | Distribution & Channel Mng. | 5 | Semester 1 | 0 | 100 | 1 |
Year 3 Optional Modules -
Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
---|---|---|---|---|---|---|
MG350 | Intra | 60 | Autumn Semester | 0 | 100 | 2 |
MG360 | MINT Year Abroad | 60 | Autumn Semester | 0 | 100 | 2 |
Year 4 Core Modules:
Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
---|---|---|---|---|---|---|
CA468 | Digital World | 5 | Semester 1 | 50 | 50 | 3 |
EF327 | High-Technology Entrepreneurship | 10 | Year long | 0 | 100 | 1 |
MG328 | Marketing Management & Planning | 10 | Year long | 0 | 100 | 1 |
MG330 | Information Technology in Society | 5 | Semester 2 | 0 | 100 | 1 |
MG331 | Innovation, Marketing & New Tech. Foresights | 5 | Semester 2 | 0 | 100 | 1 |
MG333 | Marketing Communications | 5 | Semester 1 | 100 | 0 | 1 |
MT301 | Business Strategy | 10 | Year long | 0 | 100 | 1 |
MT314 | Project Management | 5 | Semester 1 | 60 | 40 | 1 |
MT319 | Advanced Operational Modelling for Business | 5 | Semester 2 | 0 | 100 | 1 |
Year 4 Optional Modules -
Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
---|---|---|---|---|---|---|
MT400 | Business Summer School | 10 | Year long | 0 | 0 | 2 |
UM405 | Uaneen Non-Contributing Module | 5 | Year long | 0 | 100 | 1 |